This course covers how to apply the concepts of management and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, with a focus on direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.
Course Master
Credits
2 credits
Pre-requisites
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track)
Co-requisites
None
Term
Spring 2021
Discipline
BA (Business)
Type
Regular
Can be taken twice for credit?
Off
Level
Graduate
CAMS ID
41794
Code
BA5042
Name
BRAND MANAGEMENT
First Name
Evelyn
Last Name
Odonkor
Real name
Start Date
Sunday, January 17 2021
End Date
Tuesday, April 27 2021
Start Month
January
Exam Date
Friday, May 07 2021 - 15:00
Last update with CAMS