Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
Course Master
TOPICS IN COMMUNICATIONS (CM4091)
Credits
4 credits
Pre-requisites
College Level=Junior
Co-requisites
None
The course focuses on place branding and its role in destination marketing, civil society development, public and political diplomacy and social and environmental sustainability. Topics include: travel and globalization; branding and competitive identity; heritage, memory and ecological tourism; mediated travel involving photography, mobile phones, social media; media and cinema inspired travel; food cultures; and the drive to experience and communicate "other spaces." In Spring 2021, the course will be linked to an optional cultural memory study trip to Kraków, Poland and the Auschwitz-Birkenau Museum & Memorial.
Term
Spring 2021
Discipline
CM (Communications)
Type
Regular
Can be taken twice for credit?
On
Level
Undergraduate
CAMS ID
42032
Code
CM4091B
Learning Outcomes
Understand the historical development of travel cultures and modern tourism.
Understand the role of communication in contributing to the augmentation of the meaning and value of the experience of travel.
Understand the concept of place branding and its role in marketing, in civil society development, in public diplomacy and social sustainability.
Undertake communications-focused social science research of travel and tourism-related issues.
Be able to apply branding theory and concepts to place and to travel and tourism contexts.
Be able to conduct a place branding profile and audit and to evaluate the accuracy and effectiveness of contemporary cases of place and destination branding.
Understand and be able to use qualitative communications research methodologies.
Be aware of key issues in debates about globalization and their relationship to forms of global media and culture.
Develop critical perspectives on major concepts and theories in Communication Studies and Cultural Studies.
Name
TOPICS: PLACE BRANDING
Section
B
Start Date
Sunday, January 17 2021
End Date
Tuesday, April 27 2021
Start Month
January
Exam Date
Tuesday, May 04 2021 - 18:30
Last update with CAMS