Topics for these intensive, practical modules change every semester. May be taken twice for credit.
Course Master
MAGC MODULE (CM5020)
Credits
2 credits
Pre-requisites
Major=MA: Global Communications OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track)
Co-requisites
None
This course will investigate the visual themes and stage settings employed to make a retail space the ultimate expression of a brand’s identity. In addition to the analysis of formal visual elements, students will encounter readings in retail anthropology and the psychology of shopping to inform discussions on the means and the ends of visual merchandising. Broader issues such as consumerism, globalization and fashion’s role in the marketplace will also be discussed. CM 5020 A – 3D BRANDING OF SPACE: VISUAL ARTISTRY IN FASHION RETAIL - Robert Romanowski - 2 credits Description: This course will investigate the visual themes and stage settings employed to make a retail space the ultimate expression of a brand’s identity. In addition to the analysis of formal visual elements, students will encounter readings in retail anthropology and the psychology of shopping to inform discussions on the means and the ends of visual merchandising. Broader issues such as consumerism, globalization and fashion’s role in the marketplace will also be discussed. Module Dates: 24th, 26th & 27th March 2021, room TBD Wednesday : 3:20 - 9:25 PM Friday: 9:00-13:30 PM Saturday: 10:00 AM - 6:00 PM
Term
Spring 2021
Discipline
CM (Communications)
Type
Module
Can be taken twice for credit?
On
Level
Graduate
CAMS ID
38560
Code
CM5020A
Name
3D BRANDING: VISUAL ARTISTRY IN FASHION RETAIL
Section
A
Start Date
Tuesday, March 23 2021
End Date
Friday, March 26 2021
Start Month
March
Last update with CAMS