Topics for these intensive, practical modules change every semester. May be taken twice for credit.
Course Master
Credits
2 credits
Pre-requisites
Major=MA: Global Communications OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track)
Co-requisites
None
Description:
This course will explore the theory and the practicalities of applying social media in a business communications context. It will include reputation management, research & insights, brand campaigns and social media influencers. You will come out of this course with a thorough understanding of how social media is re-shaping the PR and marketing disciplines and a perspective on the innovation happening in the world of brands and specialist consultancies.
Module Dates: 17th, 19th, 20th of February, room TBD
Wednesday : 3:20 - 9:25 PM
Friday: 9:00-13:30 PM
Saturday: 10:00 AM - 6:00 PM
Term
Spring 2021
Discipline
CM (Communications)
Type
Module
Can be taken twice for credit?
On
Level
Graduate
CAMS ID
38561
Code
CM5020B
Name
SOCIAL MEDIA STRATEGIES
First Name
Drew
Last Name
Benvie
Real name
Section
B
Start Date
Tuesday, February 16 2021
End Date
Friday, February 19 2021
Start Month
February
Last update with CAMS