The course focuses on place branding and its role in destination marketing, civil society development, public and political diplomacy and social and environmental sustainability. Topics include: travel and globalization; branding and competitive identity; heritage, memory and ecological tourism; mediated travel involving photography, mobile phones, social media; media and cinema inspired travel; food cultures; and the drive to experience and communicate "other spaces."
The course focuses on place branding and its role in destination marketing, civil society development, public and political diplomacy and social and environmental sustainability. Topics include: travel and globalization; branding and competitive identity; heritage, memory and ecological tourism; mediated travel involving photography, mobile phones, social media; media and cinema inspired travel; food cultures; and the drive to experience and communicate "other spaces." In Spring 2021, the course will be linked to an optional cultural memory study trip to Kraków, Poland and the Auschwitz-Birkenau Museum & Memorial.