Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.
In the last decade the irruption of digital platforms and related usages has redefined the communication landscape and has dramatically changed the ways brands interact with consumers. Today, a new and probably even deeper communication revolution is emerging with new ways of consuming content based on mobile first platforms, short videos and with the consolidation of the data driven marketing world (Id-data, AI, Machine learning...). Current advertising models that have contributed to build the fortune of some digital players (banners, pre-rolls…) are today challenged by new platforms and forms of communication (Amazon, TikTok...) leveraging new digital behaviors. This course aims to provide theoretical background and practical skills on how to best engage with consumers as a digital marketer.
| Day | Start Time | End Time |
|---|---|---|
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Monday
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09:00
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12:30
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Tuesday
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09:00
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12:30
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Wednesday
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09:00
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12:30
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|
Thursday
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09:00
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12:30
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