INNOVATION AND COMMUNICATION THROUGH DESIGN THINKING in Summer 2021 (CM50913WK2B)

Design thinking is a practical, hands-on methodology for creative problem solving that can be applied across industries, as well as in the public and private sector. The human-centric approach pioneered by Stanford's school and IDEO builds on empathy to define the problem, ideate, prototype, and test ideas. The process is non-linear and iterative to help challenge assumptions. Design thinking seeks to disrupt.
Design thinking has been adopted by many companies as they look to the future, and is central to creativity and innovation in many of the products we use today. Through divergent and convergent thinking new and unexpected solutions emerge in products, services, and experiences. In design thinking, everyone is a designer.
Learning outcomes:
•Participation in a collaborative, multi-disciplinary environment and learn skills that can be applied in future professional contexts. Students will gain a strong understanding of the design thinking process and its application to business contexts.
•Interviewing and research skills from a UX (user experience) and ethnographic perspective in response to different needs and challenges.
•Build empathy for users and customers to design solutions that will solve actual—not assumed—needs.
•Develop, prototype and test ideas through low-fidelity and creative techniques designed to move fast, and acknowledge limited budgets.
•Communicating process (not only final product). Students must be able to justify their design decisions through the insights they have gained in the design process.
Anne S. Ditmeyer is a designer turned creative consultant based in Paris, France. A '11 MAGC grad, Anne went on to start her own business in France, working with individuals and companies like Skillshare, OpenClassrooms, SignSalad, Airbnb, and Moët Hennessy. She's created creative workshops for Louis Vuitton, Hardware Club, and the International Fragrance Federation. You can find more of her work at anneditmeyer.com and pret-a-voyager.com.