CONTENT-BASED NETWORKING AND INFLUENCE in Fall 2021 (CM5020C)

This course will explore how to make content the cornerstone of any successful marketing and personal branding strategies. How can you transform ideas into a strong branding lever and a highly efficient way to engage with anyone you want? This course will give you the keys to become a reference in any domain, and help you understand how to build a long-term influence-based strategy to drive demand around whatever you have to offer to the market, as a company and/or an individual. To do so, you will learn to develop quality content, to build an intelligent social media activation strategy and to make search engine marketing a part of your professional mindset. Your ability to choose the right positioning, angle, formats, platforms, networks and to bet on your strengths will be critical to succeed. High-level networking is about reinventing the very concept of icebreaker. The aim of this course is to make you the best at it.