This introductory marketing course develops students’ understanding of the principles of marketing and their use in international business. Students learn how to collect and analyze data sets to make marketing decisions with the goal of understanding customers wants, demands, and needs; they learn marketing from a strategic and functional point of view. With a focus on problem solving, students work in multicultural teams cultivating a greater sensitivity to cultural issues while improving communication skills. Students will consider marketing in the French, US, and international marketplace.

Code
BA2040
Name
MARKETING IN A GLOBAL ENVIRONMENT
Credits
4
Pre-requisites
None
Co-requisites
None
Can be taken twice for credit?
No
Discipline
BA (Business)
Level
Undergraduate
Type
Regular
CAMS ID
2506
Last update with CAMS
Understand the fundamental principles of marketing programs (the marketing mix and others) and practice applying them in an international context.
Identify marketing terms and use them in a professional context.
Develop sensitivity to cultural issues with a focus on problem solving and improving communication skills.
Work in multi-cultural teams towards a common goal.
Demonstrate the ability to research, produce, and execute a professional presentation on a specific marketing topic
Term Code Name
Fall 2020 BA2040A MARKETING IN A GLOBAL ENVIRONMENT
Fall 2020 BA2040B MARKETING IN A GLOBAL ENVIRONMENT
Spring 2021 BA2040A MARKETING IN A GLOBAL ENVIRONMENT
Spring 2021 BA2040B MARKETING IN A GLOBAL ENVIRONMENT
Fall 2021 BA2040A MARKETING IN A GLOBAL ENVIRONMENT
Fall 2021 BA2040B MARKETING IN A GLOBAL ENVIRONMENT