Topics change each semester.
Code
BA3091
Name
TOPICS IN INTERNATIONAL BUSINESS
Credits
4
Pre-requisites
College Level=Junior
Co-requisites
None
Can be taken twice for credit?
Yes
Discipline
BA (Business)
Level
Undergraduate
Type
Regular
CAMS ID
4141
Last update with CAMS
Understand the relationship between market research and decision making
Learn the processes used in formulating and conducting market research projects
Understand the full process of market research projects from RFP to report delivery
Understand the market conditions under which research may be undertaken, and the impact of these conditions on the type of research to be conducted, including the methodology and project management
Comprehend the range of qualitative and quantitative techniques and methods available in market research, including applicability and limitations
Be able to use the language of market research as it is used by practitioners and businesspeople
Learn to perform some of the more common qualitative and quantitative techniques, including protocol/survey construction, data collection/fieldwork and analysis and reporting
Understand the use of secondary research methodologies in modern market research
Understand the ethical problems that arise in research situations and be able to address them in a systematic and thoughtful manner.
| Term | Code | Name |
|---|---|---|
| Fall 2020 | BA3091 | TOPICS:TECHNIQUES IN MARKET RESEARCH |