GLOBAL BUSINESS MANAGEMENT (BA5080)

This course explores the changing nature of the global business environment and its impact on both domestic and foreign multinational corporations. It examines international business finance, marketing and market-entry in international markets, and product policies. It addresses diverse economic, cultural, political and regulatory aspects that may influence market conditions. This course focuses on multinational enterprises (MNEs), opportunities of the global economy, the implications of various exchange rate arrangements, the opportunities and risks of international business, especially foreign exchange risk, foreign direct investment and the attendant economic, financial, and political risks.