PUBLIC RELATIONS & SOCIETY (CM3005) | The American University of Paris

The course outlines different types, practices, and principles of public relations. It looks at some key frameworks and developments in PR theory and practice, offering a straightforward combination of theory and case studies. In an increasingly global context, it is also imperative to take into account the international and intercultural perspectives of PR.

Code

CM3005

Name

PUBLIC RELATIONS & SOCIETY

Credits

Pre-requisites

EN1000 OR EN1010 OR EN2020CCE

Co-requisites

None

Can be taken twice for credit?

Discipline

CM (Communications)

Level

Undergraduate

Type

Regular

CAMS ID

2539

Last update with CAMS

Fri, 04/30/2021 - 08:00

know and understand the history, principles and practice of public relations.

know and understand the discipline of public relations with a specific focus on the theoretical foundations for and the practice of public relations.

know and understand relevant communication theories and their application to public relations practice

able to assess the contexts –global, social, political, intellectual, cultural, environmental, economic and technological–in which PR practitioners operate.

become more practiced in public relations writing skills, notably those associated with speeches, fundraising and media releases.

Able to examine and assess public relations practice through relevant case studies and contemporary issues.

Able to analyze organizational issues related to public relations and develop strategies to resolve public relations problems or to leverage public relations opportunities.

Search