Studies rhetoric as a historical phenomenon and as a practical reality. Considers how words and images are used to convince and persuade individuals of positions, arguments or actions to undertake, with particular attention to advertising, politics and culture. Studies the use of reason, emotion, and commonplaces, and compares visual and verbal techniques of persuasion.
Code
CM3052
Name
RHETORIC & PERSUASION
Credits
4
Pre-requisites
EN1000 OR EN1010 OR EN2020CCE OR EN2020
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2547
Last update with CAMS
To gain a richer understanding of the history of rhetoric and the debates surrounding its role and function in society.
To become familiar with the major rhetorical figures and schools, while examining their methods of constructing rhetorical appeals and of conducting rhetorical analyses.
To interrogate the nature of ‘persuasion’ in terms of what makes certain modes of discourse more persuadable than others in given situations.
To become more practiced in determining the best means of analysis in given rhetorical situations and to be able to deploy different methods of rhetorical analysis
To become more practiced in determining the best means of persuasion in given situations and to be able to make productive use of various rhetorical appeals.
| Term | Code | Name |
|---|---|---|
| Fall 2020 | CM3052 | RHETORIC & PERSUASION |
| Spring 2021 | CM3052 | RHETORIC & PERSUASION |
| Fall 2021 | CM3052 | RHETORIC & PERSUASION |