This course introduces students to theories of semiotics as they are applied to mass media. Semiotics is the study of meaning-making; we will study how meaning is made from media. We will study a range of media forms, including television, cinema, websites, advertising and print media, as sign systems in order to analyze how cultural meanings are produced and received within the mass media. We will apply key theories and concepts relevant to media semiotics, including genre, narratology, linguistics and discourse theory.
Code
CM3062
Name
MEDIA SEMIOTICS
Credits
4
Pre-requisites
Major=Art History OR CM2051 OR CM2051CCR
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2549
Last update with CAMS
To perform semiotics analyses of media texts
To study the relation between texts and contexts in media
A critical awareness of media and how cultural meanings are produced in media
An understanding of the role of the semiotic in economic processes through branding and media planning
An understanding of the relationship between semiotics and emotions
An understanding of how cultural meanings are linked to processes of global circulation