SOCIAL MEDIA: NETWORKS & STRATEGIES (CM5015)

This course examines the social, economic and political implications of Web-based social networks like Facebook, YouTube and Twitter. Particular emphasis will focus on how ‘social capital’ is being transformed by online social networking, leading to new forms of identity construction, status, and power. The course also assesses the disruptive impact of social media on established models in media, marketing, and politics from citizen journalism and branding campaigns to global diplomacy and cyberwar.