This course examines the dynamics of the global media system. Students will gain a critical awareness of how international flows of information, entertainment and lifestyle values play a powerful role in shaping cultural and political realities. The concept of "soft power" is key in examining the influence of Western pop culture, whether as "imperialism" or as "globalization". The course examines soft power in various forms: Hollywood movies, television series, pop music, Disney cartoons, fast food such as Coca-Cola and McDonalds, and social media networks such as Facebook, Twitter and YouTube. The course also analyzes the influence of non-Anglo-American pop culture — from Turkish soap operas to Latin American "telenovelas".
Code
CM5026
Name
POLITICS & ECONOMICS OF GLOBAL MEDIA
Credits
4
Pre-requisites
Major=MA: Global Communications OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track)
Co-requisites
None
Equivalencies
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Graduate
Type
Regular
CAMS ID
3080
Last update with CAMS
gaining a critical understanding of the complex dynamics, issues and stakes in the international system
gaining a critical understanding in particular of the role and influence of media and pop culture in international relations
mobilizing concepts such as "soft power" to analyze through case studies how media and culture are instrumentalized politically, economically, and culturally by state and non-state actors
preparing students professionally for careers in social media, politics, NGOs, and diplomacy
| Term | Code | Name |
|---|---|---|
| Spring 2021 | CM5026 | POLITICS & ECONOMICS OF GLOBAL MEDIA |