Studies the main characteristics of the 'New Economy' and explores the existing linkages between the digital media, technological innovation and the network economy in relation to the market in a national and international context.
Code
EC2003
Name
MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS
Credits
4
Pre-requisites
None
Co-requisites
None
Can be taken twice for credit?
No
Discipline
EC (Economics)
Level
Undergraduate
Type
Regular
CAMS ID
2708
Last update with CAMS
Understand the main economic concepts and tools used when studying market trends in the media and entertainment industries;
Apply terms and concepts in analyzing the impact of digital media and market performance.
Gain specific insights into the dynamics of media and entertainment sectors such as music, film, television, book publishing and journalism
| Term | Code | Name |
|---|---|---|
| Fall 2020 | EC2003 | MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS |
| Fall 2021 | EC2003 | MEDIA INDUSTRIES: STRATEGIES, MARKETS & CONSUMERS |