PUBLIC RELATIONS & SOCIETY (CM3005)

The course outlines different types, practices, and principles of public relations. It looks at some key frameworks and developments in PR theory and practice, offering a straightforward combination of theory and case studies. In an increasingly global context, it is also imperative to take into account the international and intercultural perspectives of PR.

Code
CM3005
Name
PUBLIC RELATIONS & SOCIETY
Credits
4
Pre-requisites
EN1000 OR EN1010 OR EN2020CCE
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2539
Last update with CAMS
know and understand the history, principles and practice of public relations.
know and understand the discipline of public relations with a specific focus on the theoretical foundations for and the practice of public relations.
know and understand relevant communication theories and their application to public relations practice
able to assess the contexts –global, social, political, intellectual, cultural, environmental, economic and technological–in which PR practitioners operate.
become more practiced in public relations writing skills, notably those associated with speeches, fundraising and media releases.
Able to examine and assess public relations practice through relevant case studies and contemporary issues.
Able to analyze organizational issues related to public relations and develop strategies to resolve public relations problems or to leverage public relations opportunities.

COMPARATIVE POLITICAL COMMUNICATION (CM3011)

This course provides an overview of political communication theories, modes, means and institutions and serves as an introduction to how communication scholars study politics and the media. We will cover prevalent political communication theories and trends, the relationship between political institutions and the press both in the US and in other countries, elections, debates, political campaigning and advertising, new media and politics, political socialization, education, politics and popular culture.

Code
CM3011
Name
COMPARATIVE POLITICAL COMMUNICATION
Credits
4
Pre-requisites
None
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2541
Last update with CAMS
Discuss basic concepts of political communication, such as agenda-setting, public opinion formation, selective exposure, selective perception, confirmation bias, political branding, micro-targeting, the public sphere, and political neuromarketing
Explain the latest research and trends in political communication research
Practice and think about political communication theory and research critically (for example, news coverage, frames and professional political communication strategies).
Prepare work that makes a contribution to the scholarship/knowledge in political communication studies.
Explain with critical rigor the relationship of the 2016 political communication to philosophies of democracy and citizenship

FEATURE AND INVESTIGATIVE JOURNALISM (CM3012)

An advanced feature-writing workshop focused on techniques for long-form and investigative journalism. Students will gain experience in story ideas, researching, interview techniques, structuring feature articles. Emphasis will be placed on researching and data gathering for in-depth magazine and investigative reporting. This workshop will develop writing skills for careers in magazine style and investigative journalism on subjects selected by students. Articles can be published on the Peacock Plume website.

Code
CM3012
Name
FEATURE AND INVESTIGATIVE JOURNALISM
Credits
4
Pre-requisites
CM1011 OR CM2012 OR EN1010 OR CM1011CCR
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
4382
Last update with CAMS
gain a critical and historical understanding of the tradition of investigative journalism, and how it has evolved, from its emergence in the late nineteenth century to today
learn conceptual and practical approaches to different forms and styles of feature and investigative journalism fit for a multimedia distribution
learn to formulate questions, and test hypotheses, in story ideas and their development into long-form pieces of journalism
learn advanced research techniques, including databases searches, in producing feature and investigative journalism
learn to work collaboratively in teams and adhere to ethical standards of journalistic responsibility
Term Code Name
Fall 2020 CM3012 FEATURE AND INVESTIGATIVE JOURNALISM

BROADCAST NEWS WRITING (CM3013)

This course introduces students to audio and video storytelling for television and digital platforms. Class meetings will include the production of AUP’s weekly television news webcast. A significant amount of course time will therefore be devoted to mastering news writing skills and journalistic techniques such as interviewing, news scripting, etc. The course will also examine how news stories are produced for ear and eye, including the construction of various story formats. The classes will help the student understand the role of the broadcast reporter, through the study and discussion of current issues in audio visual journalism, historical development and the organization of news operations.

Code
CM3013
Name
BROADCAST NEWS WRITING
Credits
4
Pre-requisites
CM1011 OR CM1011CCR
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2542
Last update with CAMS

VIDEO PRODUCTION FOR BROADCAST NEWS (CM3027)

Gives students a basic overview of the process of producing audiovisual material for non-fiction radio and television, with an emphasis on broadcast news and documentaries; explores the various stages of news production, from the development of a story concept to completion of the finished program. The goal is to enable the student to achieve an understanding of the basic techniques, equipment and the role of key personnel in a professional news environment. Students who take this course may not take CM/FM 1019 Principles of Video Production.

Code
CM3027
Name
VIDEO PRODUCTION FOR BROADCAST NEWS
Credits
4
Pre-requisites
CM1011 AND CM1023 OR CM1011CCR
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2543
Last update with CAMS

SCRIPTS FOR TRAVEL (CM3033)

This course will focus on approaches to writing about travel and cultures of places. Emphasize will be place on developing unique writing styles and “voices” and contributing articles to the Peacock magazine and Peacock Plume website Travel page. Students will gain insight into the changing set of processes linked to the practice of commodified travel and the way space for tourist use is represented and used. Urban place-making and branding strategies are examined as part of the journalistic approach to travel writing.
Code
CM3033
Name
SCRIPTS FOR TRAVEL
Credits
4
Pre-requisites
CM1011 OR CM2012 OR EN1000 OR EN1010 OR EN2020CCE OR CM1011CCR
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2544
Last update with CAMS
Development of in-depth knowledge of theoretical foundations and recent developments in the field of commodified travel, and hence participate in preparing certain students for post-graduate study
Expand practical skills applicable for students' careers in communication fields
Improvement of certain global media literacy skills (oral presentations using proprietary software, use of digital platforms to share and develop work)
Creation of understanding of mediated communication's role in the formation of socio-cultural identities, both in nation states and trans-culturally

THE MUSEUM AS MEDIUM (CM3037)

In the Age of the Enlightenment, the classification and organization of facts and objects gave birth to the concept of the modern 'museum'. This course investigates the construction and communication of national, cultural, and community identities through the medium of the contemporary museum, where material culture is exhibited to express narratives that evoke particular definitions and interpretations of history and values. Please note that an additional fee will be charged for this course.

Code
CM3037
Name
THE MUSEUM AS MEDIUM
Credits
4
Pre-requisites
None
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2612
Last update with CAMS
Understand and be able to use qualitative Communications research methodologies
Be aware of key issues in debates about globalization and their relationship to forms of global media and culture
Develop critical perspectives on some of the major concepts and theories in Communication Studies and Cultural Studies
Develop a practical competence in the field of contemporary Museum communications.
Develop the capacity to analyze the individual, collective and institutional practices of conservation, preservation, construction and display of history and heritage and understand their role in the construction of cultural, social and political identity.

MODULES IN MASS COMM. TECHNIQUES (CM3041)

Introduces a practical area of journalism or mass communications. Topics-oriented, and subject to change, the course is taught by a professional journalist, film-maker, or video maker. Options include: photojournalism, radio journalism, writing for magazines, and multimedia, depending on the availability of professionals and equipment. May be taken more than once for credit.

Code
CM3041
Name
MODULES IN MASS COMM. TECHNIQUES
Credits
4
Pre-requisites
College Level=Junior
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2545
Last update with CAMS

MEDIA LAW, POLICY, & ETHICS (CM3046)

Examines how constitutional and statutory law define and protect media in different countries. Introduces students to libel law, copyright and author's rights, commercial rights issues, and variations across countries. Examines the role of government institutions and regulatory bodies in formulating policy on matters such as children's television and advertising regulation. Explores the process of self-regulation and issues of journalist's ethics.
Code
CM3046
Name
MEDIA LAW, POLICY, & ETHICS
Credits
4
Pre-requisites
None
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2546
Last update with CAMS
To gain a richer, more informed understanding of law with particular attention to media law and the issues and debates surrounding the role and function of law in guaranteeing fundamental freedoms within civil society, particularly free speech, access to information and the protection of privacy.
To become familiar with how policy is developed within media institutions.
To interrogate the nature of “media ethics” both in terms of what fundamental philosophical perspectives underlie ethical practices within the media and in terms of what makes certain contemporary media practices fair and trustworthy or, in certain instances, biased and unjust.
To become more practiced in identifying, analyzing and articulating instances of media regulation
To become more practiced in structuring arguments while debating the contemporary issues that the media now faces in terms of regulation, policy and ethics.
Term Code Name
Spring 2021 CM3046 MEDIA LAW, POLICY, & ETHICS

HUMAN-COMPUTER INTERACTION (CM3048)

Introduces theories of human-computer interaction and analyzes human factors related to the design, development, and use of Information Systems. Students will apply these theories with examples of design, implementation, and evaluation of multimedia user interfaces. The subject of this course is inherently interdisciplinary and the students attending the course normally represent several majors.

Code
CM3048
Name
HUMAN-COMPUTER INTERACTION
Credits
4
Pre-requisites
CM1005 GPA 3.0 OR CS1040 OR CS1040GE110
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2614
Last update with CAMS
Students will be able to demonstrate knowledge about the concepts and techniques of HCI.
Students will be able to employ user-centered design methods in the design and implementation of interactive software
Students will be able to design, conduct, and analyse empirical studies and usability studies that inform the design of interactive software.
Students will have experienced team work under strict deadlines.
Students will be able to communicate and reason about software design through clearly written documents.
Term Code Name
Fall 2021 CM3048 HUMAN-COMPUTER INTERACTION