This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.
Course Master
Credits
2 credits
Pre-requisites
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track)
Co-requisites
None
Term
Fall 2020
Discipline
BA (Business)
Type
Regular
Can be taken twice for credit?
Off
Level
Graduate
CAMS ID
41175
Code
BA5041
Name
MARKETING STRATEGY
First Name
Evelyn
Last Name
Odonkor
Real name
Start Date
Tuesday, September 22 2020
End Date
Monday, December 21 2020
Start Month
September
Exam Date
Tuesday, December 22 2020 - 15:00
Last update with CAMS