This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.
Code
BA5041
Name
MARKETING STRATEGY
Credits
2
Pre-requisites
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track)
Co-requisites
None
Can be taken twice for credit?
No
Discipline
BA (Business)
Level
Graduate
Type
Regular
CAMS ID
4472
Last update with CAMS
Be familiar with key issues and concepts in international marketing and understand why and how marketing should adapt to its market environment
Acquire effective critical thinking skills, be able to apply these skills to complex international issues, and develop a culturally sensitive awareness of marketing issues.
Be able to dissect, analyze and apply theories and concepts to international marketing problems and opportunities.
Understand and apply various theoretical, conceptual, and pragmatic approaches to global marketing decision making in a variety of business and environmental contexts.
| Term | Code | Name |
|---|---|---|
| Fall 2020 | BA5041 | MARKETING STRATEGY |
| Fall 2021 | BA5041 | MARKETING STRATEGY |