INTRO TO MEDIA & COMMUNICATION STUDIES in Spring 2021 (CM1023A)

This course provides a survey of the media and its function in today’s society. It introduces students to the basic concepts and tools necessary to think critically about media institutions and practices. In addition to the analysis of diverse media texts, the course considers wider strategies and trends in marketing, distribution, audience formation and the consequences of globalization. By semester’s end, students will understand the basic structures of today’s media and be able to provide advanced analysis that weighs the social and political implications of its products.