This course provides a survey of the media and its function in today’s society. It introduces students to the basic concepts and tools necessary to think critically about media institutions and practices. In addition to the analysis of diverse media texts, the course considers wider strategies and trends in marketing, distribution, audience formation and the consequences of globalization. By semester’s end, students will understand the basic structures of today’s media and be able to provide advanced analysis that weighs the social and political implications of its products.
Code
CM1023
Name
INTRO TO MEDIA & COMMUNICATION STUDIES
Credits
4
Pre-requisites
EN1000 OR EN1010 OR EN2020CCE OR EN2020
Co-requisites
None
Can be taken twice for credit?
No
Discipline
CM (Communications)
Level
Undergraduate
Type
Regular
CAMS ID
2530
Last update with CAMS
Have a conceptual vocabulary for understanding formal/compositional aspects of media.
Have a critical-theoretical vocabulary for critically analyzing media artifacts, media’s role in social processes, and media businesses.
Understand different aspects of the field of media and communications (e.g.. Film, Audience studies, semiotics, narrative and genre analysis, political economy of media, cultural studies, journalism and political communication, advertising).