This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.
Course Master
Credits
2 credits
Pre-requisites
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track)
Co-requisites
None
Term
Fall 2021
Discipline
BA (Business)
| Day | Start Time | End Time |
|---|---|---|
|
Thursday
|
13:45
|
15:05
|
Type
Regular
Can be taken twice for credit?
Off
Level
Graduate
CAMS ID
43064
Code
BA5041
Name
MARKETING STRATEGY
First Name
Robert
Last Name
Earhart
Real name
Start Date
Sunday, September 05 2021
End Date
Thursday, December 09 2021
Start Month
September
Last update with CAMS