Course Catalog

The aim of this course is to provide a solid grounding to students interested in managing creativity and the various aspects of the innovation process within organizations. The course is divided into two parts: the creativity process and the organizational issues involved in innovating and implementing innovations.

This course introduces students to entrepreneurship and its practical implementation. The fundamentals of starting and operating a business, assessing opportunities, developing a business model (and, to a lesser extent, a business plan, with a special emphasis on NGOs) and obtaining financing will be covered. Students will also evaluate their options, including building a start up from scratch, buying an existing business, acquiring a franchise or getting involved in a family business.

The course will focus on the international and multinational aspects of Corporate Finance decision-making in the context of global financial markets and capital formation.

This course examines concepts and strategies used in international marketing. Provides an overview of the current/ongoing issues and challenges facing marketers around the globe. The objective is to acquire a better understanding of the marketing challenges facing international and global firms and to analyze the tools and strategies that these companies use to mitigate these issues and challenges.

This course covers how to apply the concepts of management and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, with a focus on direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

This course introduces basic and advanced marketing concepts and their use in management-specific situations and applications. We will consider how individuals and firms process information to make decisions, and how firms determine and meet customer demand, needs and desires. Core issues that are covered include the marketing mix, market segmentation, positioning strategies, branding techniques, and international marketing strategies. We also consider how to combine market research data, financial data, and business strategy to make marketing decisions that best meet customer demands and desires, respond to competitors, and reach financial and strategic objectives. This course will be case-driven, with background given on advanced marketing topics though case studies, supported by lectures, discussions, simulations, and written analyses. The course will also examine the marketing function from a variety of professional and critical perspectives.

The course considers marketing within national and multi-national contexts. A key component of the course is to develop a thoughtful and critical understanding of marketing practices and to gain the ability to implement concepts in professional environments. The main method of student evaluation will be the student’s ability to effectively utilize the tools and methods in case studies, as well as through simulated and real projects.

This course takes an interdisciplinary and comparative approached to NGO and mission-based management based on the assumption that management principles, though universal to some extent, vary significantly according to the context in which NGOs function. This course requires students to think strategically and critically in the management of NGO’s within the political, economic, ideological, and socio-cultural contexts in which they operate.

In the last decades, the market economy has started an evolutionary journey that has now reached a level requiring fundamental changes in corporations. This course is designed in response to these changes. It introduces business students to sustainable business management practices and to the role of the private sector in global sustainability development and environmental initiatives.

This course explores and elaborates on complexity and emergence in the context of contemporary management and the practices of managing. The course engages students with advanced interdisciplinary ‘Management of Complexity’ themes in strategy, organizational behavior and leadership. In this theory and case-driven course, students examine the management of complexity in terms of specific cultural and organizational contexts and management frameworks.May be taken twice for credit.

This course introduces students to a broader understanding of strategies pursued by companies, countries, and regional groups in a global business and economic environment. The linkages between the global economic environment and the strategic options open to key stakeholders such as countries, and multinational enterprises (MNEs) are explored through case studies. Also, “topical” issues that affect the global economy and the strategic options pursued by key stakeholders are discussed. The course also addresses how specific international leaders play a key role as developers and implementers of strategic options.